Marketing Channels and Supply Chain Management

Added By MaihanNijat - Feb 21, 2012 - Marketing


Producing a product or service and making it available to buyers, requires building relationships not just with customers, but also with key suppliers and resellers in the companies supply chain. Supply chain A supply chain consists of upstream and downstream partners Upstream: from the company is the set of firms that supply the raw materials, components, parts, information, and expertise needed to create a product or services. Down stream: Marketing channels or Distribution channels. Such as wholesalers and Retailers.




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